Course Title
Sales Executive (Courier) Apprenticeship Course
Course Code
SEC101
Description
This course, under the Apprenticeship Training Scheme (ATS), provides comprehensive training for sales executives in the courier industry, focusing on selling courier and logistics services, building client relationships, and achieving sales targets. Apprentices will gain hands-on experience in prospecting clients, preparing sales proposals, and managing accounts, preparing them for roles in courier companies, logistics firms, and e-commerce supply chains. The course aligns with the National Apprenticeship Promotion Scheme (NAPS) and complies with the Apprentices Act, 1961.
Objectives
- Identify and prospect potential clients to sell courier and logistics services effectively.
- Develop and present sales proposals tailored to client needs and logistics requirements.
- Manage client accounts and ensure high levels of customer satisfaction to retain business.
- Adhere to organizational policies and ethical standards in sales practices.
Schedule
The course spans 8 weeks, combining basic training and on-the-job practical training as per ATS guidelines. Each week focuses on specific skills essential for sales executives in the courier industry. Below is the detailed breakdown:
Week 1: Introduction to Courier Sales
Overview of the courier industry, sales executive roles, workplace ethics, and logistics fundamentals under ATS.
Week 2: Understanding Courier Services
Learning about courier service offerings (e.g., express, standard, international), pricing models, and value-added services.
Week 3: Prospecting and Lead Generation
Identifying potential clients (e.g., e-commerce businesses, SMEs), generating leads, and building a sales pipeline.
Week 4: Sales Pitch and Proposal Development
Creating effective sales pitches and proposals, tailoring solutions to client logistics needs.
Week 5: Negotiation and Closing Sales
Developing negotiation skills, addressing client objections, and closing sales contracts.
Week 6: Client Relationship Management
Managing client accounts, resolving issues, and ensuring timely follow-ups to maintain long-term relationships.
Week 7: Sales Tools and Compliance
Using CRM tools (e.g., Salesforce, Zoho) for sales tracking and ensuring compliance with organizational sales policies.
Week 8: Final Project and Assessment
Completion of a comprehensive sales project (e.g., acquiring a new client account) and preparation for the All India Trade Test (AITT) under NCVT.
Assessment Methods
Apprentice performance is evaluated through a combination of practical, theoretical, and participatory components, preparing them for the National Apprenticeship Certificate (NAC):
- Weekly Assignments: 40%
- Midterm Project: 20%
- Final Project: 30%
- Participation and Attendance: 10%
Instructor
Prof. Neeta Sharma
Language
Available in: English
Status
Published
Additional Notes
Apprentices must be at least 14 years old and meet the minimum educational qualification (typically 12th grade passed or equivalent, preferably with a commerce or business background, as per trade requirements). The course includes basic training (20-25% of the program) and on-the-job training, with a stipend provided as per NAPS guidelines (e.g., Rs. 7700 per month for one-year ITI trade passed apprentices, as per Gazette notification dated 25th September 2019). Successful completion leads to the National Apprenticeship Certificate (NAC) upon passing the All India Trade Test (AITT), recognized for employment in government and private sectors. The training emphasizes sales strategies and client management, addressing the demand for skilled sales executives in India’s rapidly growing courier and logistics sectors, driven by e-commerce expansion and global trade.
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